Internet Marketing

What is Internet Marketing?

Internet Marketing is application of Internet and related innovations to attain the company’s marketing objectives.

Internet Marketing has to do with … Internet is a circulation channel. The Internet can be utilized as a PLACE to promote a service or product, supply info to prospective consumers and to reach different geographical regions and niche markets.

CLIENT centered marketing is the key for success of any company. Concentrating on consumer needs and wants will assist a business to please actually to thrill its consumers more effectively and efficiently. Because acquiring a new client is pricey than keeping the existing client, Building close relationships and maintaining existing consumers is very crucial.

Internet marketing is best utilized in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is really important.

Web Marketing Tools

Online Search Engine Marketing

Due to the fact that 85% of Internet internet users utilize search engines to find brand-new sites, search Engine marketing is important. Research study reports reveal that the majority of online purchases originate from online search engine. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic

Email Marketing

E-mail marketing can be utilized to drive sales, provide consumer service and to construct close relationships with the consumers. Email marketing is an expense effective Internet Marketing tool and the outcomes can be easily determined. If we are to lease an E-mail list from an outside source the response rates will be around 1 %.

Affiliate Marketing

Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is risk complimentary and expense efficient advertising due to the fact that you pay just for performance.

Banner Advertising

Banner marketing was very much popular and click through rates were around 25% when its introduce for the very first time in 1994. At present we can’t expect a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). The conversion rates are not acceptable banner advertising still thinks about as an effective branding tool.

Viral Marketing

Viral marketing messages get 5– 15% click through rate. 57% say word of mouth or viral marketing is their main source of information about brand-new websites.


Promotion has to do with creating awareness, constructing trust and credibility. Online news release circulation plays the main role in this.

Browse Engine marketing is essential because 85% of Internet surfers use search engines to discover brand-new sites. Email marketing can be utilized to drive sales, provide customer service and to construct close relationships with the customers. Email marketing is a cost effective Internet Marketing tool and the results can be quickly measured. Viral marketing messages receive 5– 15% click through rate. 57% say word of mouth or viral marketing is their primary source of details about brand-new sites.

Leave a Reply

Your email address will not be published.